GEICO Cavemen

The GEICO Cavemen are trademarked characters the auto insurance company GEICO in a series of television advertisements for GEICO, that have aired since 2004. The campaign was created by Joe Lawson of The Martin Agency. In 2004, GEICO began an advertising campaign featuring Neanderthal-like cavemen in a modern setting.[1] The premise of the commercials is that GEICO advertises that using their website is "so easy, a caveman could do it"; and that this slogan offends several cavemen, who not only still exist in modern society but live as intelligent, urbane bachelors. Jeff Daniel Phillips and Ben Weber played the two earliest cavemen and continuously reprise their roles. Actor John Lehr appears most frequently as the caveman. Other cavemen are played by Ben Wilson. The makeup effects for the caveman include facial prosthetics, dental veneers, and lace hairpieces, and were designed and created by Tony Gardner of Alterian, Inc. In an online interview with Esquire, Joe Lawson said that o... (see more)